About the project
We crafted a multi-channel experience to deliver a special edition Candy Crush Monopoly to players right at their doorstep. I supported with the user journey mapping, content design for the microsite, UX writing for emails, push notifications, and the physical packaging. We delivered all 1,000 Monopoly boards, averaged a 59% CTOR on the launch email, and got 250 unique and spontanueous email responses from people who recieved their gift.
What's in it for them
Based on data analytics we identified a select group of highly engaged Candy Crush players. We wanted to acknowledge them and extend the brand experience beyond just digital gifts. This would not only be a "thank you note, but also give them bragging rights with fellow players.
How I helped to solve the problem
- Mapped user journey for this particular subset of players.
- Researched delivery alternatives to transform the common digital experience of receiving a Candy Crush gift into a physical one.
- Created the content design for the microsite that allowed us to get the shipping address and contact details.
- Wrote the launch email, transactional emails, push notifications, and physical packaging.
